Name your Palette: Description: https://www.idology.com/infographic_trusted_mobileidentity | The amount of activity on the mobile marketplace has grown exponentially over the last decade, so much so that there are now more people using mobile devices than desktop computers worldwide. As such, the ability to accurately establish and ultimately trust the identity of a consumer in the mobile environment has become a top priority for organizations across a wide variety of industries. Establishing a persistent Mobile Identity for a customer is an important part of this process and comes with a number of challenges that, when properly addressed, can lead to significant benefits.