Name your Palette: Description: http://www.baytechlabel.com/blog/?p=89 | Your label represents your brand. Many consumers learn to identify a specific brand by the label. Even children can learn to recognize labels and brands on sight before learning to read. Due to the importance of your label when it comes to your brand, making a change can help revamp your identity. There are many reasons why you might need to change your label. A new label can be used to refresh your brand, drawing in new customers and helping to regain customer trust. When changing your label, it’s important to keep your demographic and goal in mind so that your label accurately represents your brand.