Name your Palette: Description: https://www.parkingzone.com/resources/technological-advances-can-make-your-parking-business-more-profitable-infographic | Parking structures have come a long way in recent years, and necessarily so. The cost of operating a parking structure continues to rise, forcing owners to develop new strategies for monetizing their business. Fortunately, many operators are forging new ways to increase profits while minimizing costs, in ways that can also benefit the customer.