Name your Palette: Description: http://www.leappayments.com/chargeback-liability-work-emv | If you are a merchant or run a payment card issuing organization, you are likely already familiar with EMV technology, and the fact that more credit and debit cards in use contain chips to go along with magnetic stripes. What you may not understand, however, is that chargeback liability has shifted now that EMV adoption is underway in the United States.